Leveraging technology for small & mid sized business
By Rishi Saraf 23-Oct-2016
Shashank Garg, co-founder Infocepts shared useful insights for SMEs:
Social is important, increase your social presence through Facebook, Linkedin and Twitter. Linkedin is useful for interactions with friends, employees and customers.
You can make small 30 sec to 2 min clips for Youtube and open a channel in your name. To know what people want to see on Youtube check what the top 10 topics are, see if you can solve something people want.
Focus on mobile instead of desktop. The content on your website that you wish to put should look good on mobile as more people use mobile to access content.
Leverage analytics, compare your performance with previous year.
Use cloud, it is very cheap and may costs as little as INR 200 to 1000/ month. Cloud services of Google, Microsoft and Amazon may be more secure than the desktop you may be using. Use cloud as a 2nd backup of your data, everyone has experienced loss of data at some time.
Lean things like advanced excel or how to use Linkedin for networking etc. There are online options like Edureka & Lynda (Paid) & EDX and Coursera (Free).
To control misuse of internet by employees (workplace) and children (home) you can use software like opendns.com to control sites that can be used.
For sales management there is Salesforce which is the best and Sugar. They costs very less per user and even small organizations can go for it.
Some activities like payroll, hiring, concierge services, travel, accounting, taxation and legal can be outsourced instead of having full time employees managing it.
For marketing create content. Look for design templates and images on the net & buy them.
Use facebook or google advertising, it is focused and you can reach the exact target audience.
For data collaboration Sharepoint can be used.
There are telecom bridges like webex, join.me
For working remotely one can use Teamviewer, TightVNC, Ammyy etc.
One can use IP PBX which can save table space. There is no need for a landline instrument, one can make calls over the PC with a bluetooth headset.